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10 Website Must-Haves to Position Yourself as a Trusted Expert in Your Niche
Cory Mosley
Your website is your digital storefront—it must build instant trust and position you as the authority.
10 Essential Website Elements for Coaches & Consultants
Thought leadership is about establishing yourself as an expert voice in your industry by sharing valuable insights, trends, and perspectives.
- A Clear, Benefit-Driven Headline – Make it obvious who you help and how.
- A Professional Headshot & Branding – First impressions matter.
- A Professional Video Interview – A powerful way to establish credibility.
- Client Testimonials & Case Studies – Social proof builds trust.
- Lead Magnet or Free Resource – Capture leads with a free guide or checklist.
- Authority Badges (Media Logos, Certifications, Awards) – Show your expertise.
- A Services Page with Clear Offers – Avoid confusion; make it easy to buy.
- SEO-Optimized Blog Content – Attract organic traffic with helpful articles.
- A Call-to-Action on Every Page – Tell visitors what to do next.
- Contact Information & Booking Link – Make it easy to connect.
Final Thoughts
A well-optimized website makes
selling effortless by establishing trust before a conversation even happens.
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