5 Ways Being Interviewed Can Build Your Business

Cory Mosley

In this insightful video, Cory Mosley unveils the game-changing benefits of video interviews for business owners. Whether you’re looking to build trust, boost visibility, or establish yourself as an industry authority, video interviews are a powerful tool to amplify your business.


By blending transparency, authenticity, and storytelling, video interviews not only elevate your brand but also open new doors for client engagement and growth.


Here are the five compelling reasons why video interviews should be part of your business strategy:

1. Build Trust and Credibility

Video interviews allow potential clients to see and hear you directly. This personal connection showcases your expertise and authenticity, fostering trust in ways that traditional written content simply can’t match.

2. Boost SEO Rankings

Search engines love video content. Interviews can increase viewer engagement, reduce bounce rates, and improve your website’s performance in search results. Hosting videos on platforms like YouTube further expands your reach and boosts your online visibility.

3. Versatile Content for Repurposing

A single video interview can generate a wealth of content. Transform it into blog posts, podcasts, social media clips, or even email campaigns. This repurposing maximizes your message’s impact and allows you to reach a broader audience across multiple platforms.

4. Foster Personal Connections

Stories told through video are more relatable and memorable. By sharing your journey, answering questions, and discussing industry trends, you create a deeper emotional connection with your audience.

5. Establish Industry Authority

Discussing complex topics or answering critical questions in a video interview positions you as a thought leader. This boosts your reputation, reinforces your credibility, and sets you apart as an expert in your field.

Ready to Harness the Power of Video?

Video interviews are more than just a marketing tool—they’re a gateway to stronger connections, enhanced credibility, and long-term business growth.


Take the next step in your media journey today! Book a call today to take control of your media presence.


Don’t forget to share this blog with other business owners ready to elevate their professional image.

Share Post

Similar Posts

Matt Yesbeck and Cory Mosley
By Cory Mosley April 1, 2025
Authority marketing is evolving fast, and video interviews are set to be the #1 strategy for experts looking to dominate their industry in 2025. Why Video Interviews Are the Future of Authority Marketing Trust is built visually – Seeing an expert on video creates instant credibility. Social media is prioritizing video content – LinkedIn, Instagram, and YouTube favor video. Video increases engagement and conversions – Viewers are more likely to take action. How to Leverage Video Interviews for Maximum Impact Get a High-Quality Professional Interview – DIY videos don’t cut it. Repurpose the Content – Use clips across social media, emails, and websites. Use It as a Sales Tool – Send prospects your interview before a consultation. Final Thoughts In 2025, authority marketing will be all about video. Coaches and consultants who invest in professional video interviews will have a massive edge over the competition.
By Cory Mosley April 1, 2025
Your website is your digital storefront —it must build instant trust and position you as the authority. 10 Essential Website Elements for Coaches & Consultants Thought leadership is about establishing yourself as an expert voice in your industry by sharing valuable insights, trends, and perspectives. A Clear, Benefit-Driven Headline – Make it obvious who you help and how. A Professional Headshot & Branding – First impressions matter. A Professional Video Interview – A powerful way to establish credibility. Client Testimonials & Case Studies – Social proof builds trust. Lead Magnet or Free Resource – Capture leads with a free guide or checklist. Authority Badges (Media Logos, Certifications, Awards) – Show your expertise. A Services Page with Clear Offers – Avoid confusion; make it easy to buy. SEO-Optimized Blog Content – Attract organic traffic with helpful articles. A Call-to-Action on Every Page – Tell visitors what to do next. Contact Information & Booking Link – Make it easy to connect. Final Thoughts A well-optimized website makes selling effortless by establishing trust before a conversation even happens.
Thought Leadership
By Cory Mosley April 1, 2025
Consultants who position themselves as thought leaders never worry about finding clients—clients seek them out. Why Thought Leadership Attracts High-Paying Clients Thought leadership is about establishing yourself as an expert voice in your industry by sharing valuable insights, trends, and perspectives. Clients trust experts, not generalists. High-ticket clients want proof of expertise. Content creates demand for your services. Ways to Become a Thought Leader Publish Original Content – Share unique insights on LinkedIn, blogs, and YouTube. Appear in Media Interviews – Professional interviews build credibility and create instant authority. Speak at Events & Podcasts – Get in front of the right audience. Write a Book or Guide – Nothing says “expert” like being a published author. Final Thoughts By positioning yourself as a thought leader , you can attract premium clients who see you as the go-to expert in your field.
More Posts
Share by: